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Using A Personalization Strategy To Boost Your Business's Sales
Industries See Strong Results
Personalization of marketing campaigns is driving many businesses to new heights of success. When compared to a generic campaign, or even a campaign that is based on a targeted segment, the personalized campaign leads to a dramatically better results. Two industries that have widely adopted a personalization strategy are financial services and specialty retailers. According to AMR Research Inc., both industries have experienced tremendous results: 20-30% average uplift on personalized campaigns versus the average uplift of .05%.
A specialty retailer used clickstream analysis to see what customers were viewing on their website. Once a customer viewed the same product more than three times, they were sent a 10% off coupon for that product. Uplift on this campaign was 15% higher than previous campaigns that had been based solely on target segmentation.
Another specialty retailer focused on the comments in the "attach a card" section of their website. If the text in the card read "Happy Birthday," approximately two weeks before that same date a year later, a personalized campaign was launched that offered a product that complemented the one purchased the previous years (i.e. a necklace to match earrings).
Both companies used personalized marketing to improve their sales performance. A personalization strategy will improve your marketing efforts and your bottom line.
For more information about how to personalize your direct marketing message, contact O'NEIL Data Systems. Phone 866–659–0824, or email us at sales@oneildata.com.
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