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One-To-One Marketing
Customization Is More Than Just A Trend
Customization: it's the new wave of marketing. It can be used for sales samples, for test-marketing, for packaging prototypes displayed at a trade show, packaging that is printed in small runs and tailored for different geographic markets. Demand for customized packaging geared to bilingual audiences is also expected to grow. Are you taking advantage of customization?
According to "The Future of Digital Printing for Packaging," a primary research report by Pira International, global branding and distribution demands will require packaging in different languages and different text in greater numbers in the years to come. The report projects that by 2008, 11 percent of such packaging will be customized and that, by 2012, the figure will jump to 23 percent.
The Pira survey of end users and suppliers revealed that 98 percent of respondents believed the overall market for digital printing for packaging would grow over the next five years. Surely, as the marketing concept of customization matures, digital printing will take greater hold in helping brand owners deliver custom versions of their packages to profitable niches.
For more information about one-to-one marketing and mass customization, contact O'NEIL Data Systems. Phone 866–659–0824, or email us at sales@oneildata.com.
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