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The annual DMA•06, the Direct Marketing Association’s annual conference and exhibition, was held October 14–19 in San Francisco. O’Neil was in attendance to promote its cutting-edge ONE2ONEdirect™ product. The tradeshow booth took on a far out 1970’s theme and provided a unique solution to individualize personal marketing needs via live product demonstrations of the ONE2ONEdirect™ software.
The ONE2ONEdirect™ software was a perfect fit with the conference’s overall message. With consumers increasingly inundated with marketing messages, it is important to recognize the limits of human abilities to absorb them all. Target audiences have to be identified and messages developed that resonate with the consumer personally. One-to-one.
ONE2ONEdirect™ is a unique online system that allows companies to customize their marketing materials and manage 1:1 marketing campaigns. Marketers can create messages, adjust photos, graphics and send customized materials in printed and electronic formats to their prospects—all with a few clicks.
Despite the rise of global brands, direct marketing tactics hold strength in their ability to localize efforts and retain cultural relevance. Customized marketing programs help marketers differentiate themselves by speaking directly to customers needs. ONE2ONEdirect™ provides a simple way to assemble documents, proof, edit and track personalized communication materials. A virtual warehouse of digital materials can eliminate expensive printing and storage costs.
For more information about how ONE2ONEdirect can help your organization, contact O’NEIL Data Systems. Phone 866–659–0824 or sales@oneildata.com.
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