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Are You Sitting On A Hidden Goldmine Of Data?
Uncover the Benefits of Data Hygiene
Do you know what details are missing from your database right now that could boost customer sales, prospecting, and the lifetime health of your client relationships? You may be surprised.
In fact, almost every company's customer and prospect database have certain gaps that threaten its usefulness:
- Phone numbers with no addresses
- Outdated information
- Lack of insight into your market area
- Missing details that could change your marketing and messaging strategies, including demographics such as homeowner, online households, presence of children, income level, marital status and more.
It's no surprise that many house files contain data that is long out-of-date. Data hygiene services (sometimes called "scrubbing" your files) are an important facet of any direct marketing campaign. By improving accuracy and deliverability, it saves you money on printing, mail-house fulfillment, postage and more.
Studies have found that on average, up to 20% of records within a typical house file are undeliverable, seasonal or vacant. In addition, up to 5% of consumer records are identified as small- to mid-sized businesses, which may or may not require different messaging than a consumer campaign.
Use Data Hygiene to boost your bottom-line:
- Saves you money on printing and mail-house fulfillment
- Allows you to control mailing waste and save on postage
- Gives you the opportunity to target your selling messages to the right audience at the right time
- Opens up new channels to reach your consumer or business customers using the methods they prefer
- Drives higher response through more specific, personalized offers (as opposed to generic, one-size-fits-all promotions)
- Helps build loyalty programs that drive up lifetime value
- Leads to more profitable prospecting, through modeling and forecasting
Data enhancement and hygiene can open doors to new sales opportunities, make your marketing efforts more efficient and cost-effective, and help you get the most return on investment for any campaign. A clean database is a healthy database. Plan on an annual check-up at the very least.
For more information about data hygiene, contact O'NEIL Data Systems. Phone 866–659–082, or email us at sales@oneildata.com.
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