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Transactional Messaging
CRM E-mail Strategy To Boost Your Bottom Line
Transactional Messaging—any messaging that you send to customers as a direct result of a customer transaction—is widely being heralded as the next wave of direct marketing opportunities used to cross-sell, up-sell, and promote your products to your current customers.
This is especially true of email marketing. Messages that result from customer transactions are excluded from the CAN-SPAM opt-out and explicit opt-in requirements. They are considered a permission-based e-mail follow-up.
According to recent studies, transactional e-mails are viewed very positively by customers, and have an astounding average open rate of over 70 percent, and click rates above 50 percent, when the message includes a redeemable discount offer. That's compared to typical opt-in promotional e-mail open rates of 36 percent, and click rates in the single digits.
Whether via email or direct mail, some great opportunities for transactional messaging that include cross-sell and up-sell messages are as follows:
- Order receipts
- Periodic account status updates
- Warranty information
- Product recall notifications
- Safety or security information for purchased products
- Change notifications
- Subscription or membership information
- Employment or benefit plan information
- Product update or upgrade information
Take your direct marketing campaign to the next level of service by using transactional messaging. Your customer relationships will be strengthened and enriched and so will your profits.
For more information about transactional messaging, contact O'NEIL Data Systems. Phone 866–659–082, or email us at sales@oneildata.com.
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