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Glitz On A Shoestring
Lower Your Marketing Communications Budget
Through Innovative Technology
A necessary evil in the business world, your marketing can win you clients or lose them for you. Follow these tips for a more effective, yet less costly campaign, thanks to technology.
Reaching Out...Efficiently
Your audience’s interests and habits keep changing. So does marketing technology. Staying in touch with your customers has never before required so much adaptability.
What is the best way to reach your audience? Is personalization and customization the answer? What’s more effective, electronic media or print? How do you keep costs reasonable?
Tip 1: Keep A Birds’ Eye View Of Your Projects:
To be effective in your communications, while also keeping costs down, you need to watch your projects like a hawk. But with so many marcom projects happening at once, how can you do this?
O'Neil's collaborative web portal, called ONEview™, is a value-added service that enables companies to effectively manage all aspects of projects throughout every phase of production.
ONEview™ is a digital workplace that enhances communications and improves productivity. ONEview™ is the one place for you to communicate and access information on all projects. By logging in, you will have a dedicated "virtual place" where you can collaborate with team members and decision makers. You can submit specifications for new jobs, request pricing, access proposals and contracts, review schedules, send and receive messages, check job status, job tracking, check inventory, load files, review proofs, access archived orders, plus much more. Learn more about ONEview. Click here.
Tip 2: Switch To Just-In-Time Printing
One way to stop overspending is to first stop overproducing your print pieces. Waste is the death of any marketing budget.
O’Neil’s ONEway™ is the easy way to eliminate costly warehousing of materials. A Needs Analysis analyzes your current document creation needs, production processes, and system/application architecture. The objective is to determine where efficiencies can be gained in each of these areas to support organizational goals.
This leads to an outstanding ROI and cost savings:
- Print Cost Reduction
- Warehouse Cost Reduction
- Warehouse Elimination
- Postage Cost Reduction
Learn more about ONEway: click here.
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