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CRM Dreams Do Come True
Time to Join the Printing Revolution
Mention one-to-one marketing lately and people assume you’re talking about the Internet. But after years of trying to leverage their customer relationships, advocating the benefits of one-to-one marketing and investing millions to create detailed databases, CRM experts admit that printing has finally entered the realm of fully customized communications.
O’Neil is ready to help you make the transition.
From the bird’s eye view, the ideal would be an approach to marketing where instead of forcing one message to fit all, every marketing and advertising message can be tailor made for each specific recipient. Although this is a concept that makes perfect business sense, print technology simply didn't allow for effective execution—until now.
The latest digital printing technology allows fully customized communications and can print in high quality, comparable to litho, printing CMYK and achieving 90% of the pantone color gambit. All this printing can be done at high speed while including variable data components for total customization and personalization. This effectively means that companies will be in a position to finally put to good use the rich databases they have created when the CRM dream was first created—taking promise and practicability full circle to a cost effective, high quality, 100% personalized color solution.
With this new technology, it is possible to tailor any brochure, leaflet or other printed communication piece not by simply printing someone's name on it, but a total revolution with all content including pictures and words, customized to suit every recipients unique needs and really "push their buttons."
Some campaigns that have used full color customized printing, have on average reported a phenomenal 36% increase in results with many reporting even more. And print as a CRM tool far outweighs e-mail, in preference with the majority of people still preferring printing as a medium but they expect more relevance—now it is possible to give them exactly that.
With the technology that fulfils the CRM promise, it is possible to address your customers' individuality and reap the fruits. After all, the only thing we truly have in common is the fact that we are all different and unique.
Need customizable 4 color printing for your marketing communications? O'Neil's "front-end" CRM software, called ONE2ONEdirect™, is a browser-based system that provides you with total control at your fingertips to effectively communicate your marketing message and other important information to your target audience. Click here to learn more about ONE2ONEdirect.
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