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Print And Tradeshow Marketing Join
Forces To Reach Customers
Growth Of Both Media Soared In 2005
How do you communicate with your customers? How effective is your communication? If you’re not using both print and tradeshow media, you’re missing out on two valuable communication media that has stood the test of time. In 2005, both print and tradeshow revenues increased. According to The Business Information Network for Trade Show activity (TBIN), together print and tradeshow marketing totaled $20.4 billion—an increase of almost 7% over the previous year. Find out how your company can leverage these two key media together to maximize your profits.
Brochures and other sales collateral materials delivered via postal mail are an effective way to reach customers, as is distributing similar materials via tradeshow exhibition. If your company is engaged in both of these activities, you are greatly increasing your chances of reaching (and influencing) your targets.
What’s great about printing today is the many options available: personalization via variable data and online fulfillment can really help streamline your print and tradeshow initiatives, making it easier than ever for you to communicate with your customers and prospects on the fly.
For more information on managing print and tradeshow efforts, contact O’NEIL Data Systems. Phone 866–659–0824 or sales@oneildata.com.
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