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Stick It To ’Em
10 Tips for Making Your Website Sticky
Surely it’s happened to you. You wandered unsuspectingly into a website looking for something specific, ended up staying far longer than you intended, bookmarked it for future visits…and probably forgot the reason you originally went there in the first place.
Believe it or not there is quite a science to this. And while no single email newsletter article can make you a master of stickiness, we have assembled ten general rules.
- Encourage your visitors to bookmark your website: Ensure that the page title, which is what they will store, makes sense out of the context of your site.
- Encourage your visitors to start the day at your website: Users can configure browsers to start the day at their favorite website.
- Create a newsletter: Invite your customers to subscribe to a free email newsletter and send them information on the interests your site serves, peppered with promotional information and invitations to come back to the site.
- Give your customers a reason to visit your website: Give them resources that they will return for time and time again.
- Update the site regularly and frequently. Announce updates in your email newsletter.
- Give your customers the chance to interact. Create a bulletin board on your website and you have a chance to build an expert community in your business niche.
- Make the website easy to use: with a variety of browser programs and computers.
- Have a short, memorable website address: (like www.oneildata.com) and include it prominently in the website design.
- Don't overdo it: the point is to give your visitors a reason to return - not to overwhelm them.
- Keep important information in the center of the screen. That's where people focus at least 20% of the time, according to site usability tests conducted by Ziff-Davis' Smart Business Labs and specialists from Eyetracking.com.
Follow these tips and you’re well on your way to making sure visitors to your website get stuck.
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