Don’t Lose Revenues Due
To Poorly Managed Data

Study Shows Bad Data Can Lead To Significant Revenue Loss

Companies around the world estimate that they lose six percent of annual revenue due to poor management of customer data, according to a global data quality study done by QAS. Businesses in the United States estimate their losses at more than seven percent. Can your business afford to overlook six or seven percent of its sales?

According to QAS, a staggering 75 percent of global commercial businesses believe that they are losing money due to missed opportunities because they are unable to quickly and effectively profile customer and prospect data due to data quality issues. The figures in the U.S. exceed 77% of commercial businesses who think they’re leaving money on the table.

According to the survey the root of the problem consists of wasting time and resources on duplicate data and incorrect postage. More than 50 percent of global businesses are planning to invest in better data management systems and practices. O’Neil can help you to better manage your valuable customer data and to utilize the data to help generate increased revenues for your firm’s bottom line.


For more information on managing customer data through CRM, contact O’NEIL Data Systems. Phone 866-659-0824, or email us at sales@oneildata.com.

 

 

 

 

 

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