Direct mail is one of the most cost-effective, efficient and powerful methods of contacting your current and prospective customers. When personalized, direct mail becomes even more powerful.

By having the right information in your customer and prospects database, a strong and relevant personalized message, and an attractive and colorful printed piece, your direct mailer will be noticed where others are not.

Another key advantage of personalizing your direct mail is seen in the fulfillment process. You don’t have to print thousands of mailers to send on specific dates. You can print smaller quantities with variable data including text and images to really gain the attention of your customer or prospect and then mail them on whatever dates you choose.

Countless studies done by the Direct Marketing Association (DMA) and other organizations including the Digital Printing Council, Arizona State University, and other private research companies show that combining direct mail with personalization is a winning equation for generating higher response rates – which ultimately translate into higher sales.