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Digitize To Customize Packaging
Need For Customization In Packaging Expected To Grow Rapidly
You can learn a lot about your brand by closely watching the choices customers make in a customization process, or by monitoring their reaction to custom packaging in a test marketing phase. Much like a focus group, allowing consumers to express themselves can offer a plethora of insights to marketing. Learn more about the need for customization in packaging.
In addition to consumer-created packaging, customization can also be valuable for sales samples, for test-marketing, for packaging prototypes displayed at a trade show; and even for packaging that is printed in small runs and tailored for different geographic markets. The market for customized packaging geared to bilingual audiences is also expected to grow rapidly.
According to "The Future of Digital Printing for Packaging," a primary research report by Pira International (available through www.piranet.com), global branding and distribution demands will require packaging in different languages and different text in greater numbers in the years to come. The report projects that by 2008, 11 percent of such packaging will be customized and that, by 2012, the figure will jump to 23 percent.
The Pira survey of end users and suppliers revealed that 98 percent of respondents believed the overall market for digital printing for packaging would grow over the next five years. Surely, as the marketing concept of customization matures, digital printing will take greater hold in helping brand owners deliver custom versions of their packages to profitable niches.
Need customizable 4 color printing for your marketing communications? For more information about digital customization, contact O'NEIL Data Systems. Phone 866-659-0824, or email us at sales@oneildata.com.
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